Healthcare News & Insights

4 new rules for effective hospital marketing

Hospital marketing has taken an unexpected turn: Because of a policy that ties 30% of hospitals’ Medicare reimbursements to patient satisfaction scores, some hospitals are using hotel-like amenities to attract and pamper patients. But these luxuries don’t assuage concerns about high healthcare costs. In this guest post, Dave Sarro, president and founder of a customized promotional […] [MORE]