Healthcare News & Insights

Build your brand: Keep patients loyal to your hospital

You may not always think of your hospital or health system as a brand, but to make sure your facility continues to attract new patients, it’s important to consider the messages you’re sending and what people think when they hear your hospital’s name. 

The return of the provider-sponsored health plan

“Everything old is new again.” The latest expression of this familiar adage is the return of the provider-sponsored health plan (PSHP). Originally introduced in the 1990s, PSHPs quickly fell out of favor for a variety of reasons. Not the least of which was they simply didn’t make financial sense in a fee-for-service (FFS) world. In […] [MORE]

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