Healthcare News & Insights

Build your brand: Keep patients loyal to your hospital

You may not always think of your hospital or health system as a brand, but to make sure your facility continues to attract new patients, it’s important to consider the messages you’re sending and what people think when they hear your hospital’s name. 

3 key cybersecurity threats hospitals will face this year

Cybersecurity has been a major focus for hospitals in recent years, due to high-profile data breaches and the migration of patient data to electronic health record (EHR) systems. As your organization continues to strengthen its IT security, there are new dangers and threats to plan for. 

10 types of communication patients want about their health care

You’ve heard it before, and we’re sure you’ll hear it again: Communication is key in health care. The conversations between patients and providers, providers and nurses, and staff and family members are essential to successful care. 

Marketing your hospital to millennials in the digital age

As millennials get older and make their own decisions about health care, the industry must adapt to their needs. The most tech-savvy generation is looking for different things in a hospital or health system than previous generations. And to keep up, healthcare facilities have to cater to those desires. 

Stop communication breakdowns during care transitions

Transitioning a patient from your hospital to their home or another healthcare facility is often a complicated process. And figuring out how to best serve the patient, while avoiding readmissions, depends on good communication. 

Upgrade patient collections with telehealth technology

Getting patients to pay their bills in full is a never-ending challenge for most healthcare organizations. Patients can be hard to track down and don’t like shelling out money after they’ve already received the services they needed. 

Direct communication with patients improves quality of care

It’s easy to emphasize the clinical aspects of patient care, since that’s the main focus in most hospitals. But by spending so much time on physical health, communication with patients about their emotional well-being can often fall by the wayside. 

Top hospitals to work for – is yours on the list?

With so many hospitals for doctors and nurses to choose from, it can be difficult to recruit the staff you need to maintain a high quality of care. And with potential nursing and physician shortages on the horizon, that task will only get harder. 

Quiet down! Lower noise levels positively impact critical care patients

High noise levels might be good for a concert or baseball game, but they’re not conducive to a healing hospital environment. The constant humming and droning of machines, the chatter of nurses and family members, and even the soap operas on patient TVs can all impact patients’ recovery. 

Most patients prioritize digital customer experience in hospitals: Next steps

Providing the best possible care is the ultimate goal of any hospital, and the digital customer experience is a key part of a patient’s visit. Patients are willing to go elsewhere if their needs aren’t being met, so it’s essential to prioritize technological innovation and improve convenience.