Healthcare News & Insights

Build your brand: Keep patients loyal to your hospital

You may not always think of your hospital or health system as a brand, but to make sure your facility continues to attract new patients, it’s important to consider the messages you’re sending and what people think when they hear your hospital’s name. 

10 types of communication patients want about their health care

You’ve heard it before, and we’re sure you’ll hear it again: Communication is key in health care. The conversations between patients and providers, providers and nurses, and staff and family members are essential to successful care. 

Marketing your hospital to millennials in the digital age

As millennials get older and make their own decisions about health care, the industry must adapt to their needs. The most tech-savvy generation is looking for different things in a hospital or health system than previous generations. And to keep up, healthcare facilities have to cater to those desires. 

Stop communication breakdowns during care transitions

Transitioning a patient from your hospital to their home or another healthcare facility is often a complicated process. And figuring out how to best serve the patient, while avoiding readmissions, depends on good communication. 

Direct communication with patients improves quality of care

It’s easy to emphasize the clinical aspects of patient care, since that’s the main focus in most hospitals. But by spending so much time on physical health, communication with patients about their emotional well-being can often fall by the wayside. 

Quiet down! Lower noise levels positively impact critical care patients

High noise levels might be good for a concert or baseball game, but they’re not conducive to a healing hospital environment. The constant humming and droning of machines, the chatter of nurses and family members, and even the soap operas on patient TVs can all impact patients’ recovery. 

Investing in housing, other social elements of health can decrease ED visits

Emergency department (ED) visits are often expensive and time-consuming for patients and hospitals alike, especially when those visits aren’t necessary. Often, those unnecessary visits come from patients who can’t afford regular medical care, including low-income or homeless people who may have unstable housing and other quality-of-life issues. 

Embracing innovation: 6 ways to transform your hospital

As the healthcare industry continues to grow and change, many hospitals are focused on staying competitive in an increasingly crowded market. Creating a culture that embraces innovation and collaboration is one of the best ways to ensure your hospital provides excellent care, but it’s easier said than done. 

Encourage Baby Boomers to use patient portals: Here’s how

As people live longer and have better access to health care, your patient population will continue to grow older. With that aging patient mix comes a range of new obstacles your hospital will need to overcome to keep providing quality patient care. 

Use your EHR to open lines of communication between patients and providers

You’ve heard the complaints before: Electronic health record (EHR) systems make it harder for patients and providers to communicate. Patients feel like their providers aren’t paying attention to them and are focusing on a computer screen, while providers suffer under the increased administrative burden and spend less time on patient care.