Healthcare News & Insights

Millennials & hospitals: Addressing their health care, finances

As millennials grow older and need to make decisions about healthcare services, it’s important for your hospital to understand their attitudes toward their health and how they best communicate so you can reach them on their level and treat them effectively. 

Marketing your hospital to millennials in the digital age

As millennials get older and make their own decisions about health care, the industry must adapt to their needs. The most tech-savvy generation is looking for different things in a hospital or health system than previous generations. And to keep up, healthcare facilities have to cater to those desires. 

How Millennials will change healthcare IT

Millennials want the same seamless digital experience in health care that they have in other aspects of their lives. At the same time, having grown up in an online world, they’re keenly aware of privacy risks. They ardently want healthcare providers to increase protection of their personal health information (PHI) and what they see as […] [MORE]

4 strategies for hospitals to meet the needs of Millennials

Millennials are overtaking baby boomers as the largest living generation in the country. And many of them are at an age where they’re the primary decision makers about their own health care, or the health care of young children. Because of this, it’s critical for hospitals to start considering Millennials’ preferences and needs. 

3 keys to attracting millennial patients

Millennials are shaping up to be significant healthcare consumers, so hospitals that want their business need to be prepared to address their unique needs.