Healthcare News & Insights

Trouble with recruitment? Try these strategies to attract new hires

You’ve heard all about the shortage of medical professionals, and your hospital may have even seen it in action. Hiring and recruitment are more difficult than ever, and that doesn’t seem to be changing soon. 

But there are some tactics to improve recruitment and bring new employees into your organization, as the Economist Intelligence Unit (EIU) pointed out in its analysis, “Recruitment challenges prompt new wave of innovation for U.S. hospitals.”

Focus on benefits

To build your pipeline of talent and ensure your facility doesn’t have to deal with serious position shortages, don’t rely solely on increasing salaries.

Cutting costs is already a huge focus at most hospitals because of the shift toward value-based care. So it’s important for your facility to save money where it can, instead of shelling out big bucks to a small handful of people.

As an alternative, consider expanding your benefit options. Offering flexible work arrangements, and additional training and professional development opportunities can be just as valuable as a bigger paycheck for employees.

EIU asked hospital executives about the strategies they’re using to recruit new employees, and the No. 1 pick was flexible working arrangements.

Other tactics included eliminating unprofitable services, seeking lower-cost suppliers, partnering with other hospitals and health systems to create economies of scale, and increasing preventive and primary care services to cut costs.

Recruit with tech

You’re probably not relying on the newspaper classifieds to recruit employees anymore, and that’s a good thing. Use online recruitment sites and social media to expose job openings to a wider variety of candidates.

Don’t skimp on digital marketing budgets either – after all, building a clear and cohesive brand can boost your organization’s profile and encourage job-seekers to apply.

You may also want to create an online application if you don’t already have one. People are more likely to apply to a job if it’s convenient and they know they’ll hear back quickly.

Once you receive all those applications, you’ll need to sort through them and pick only the best candidates. Technology can help with that, too. Look into a customizable system that will search applications and pick out qualified candidates based on experience, goals and other key requirements.

Expand outreach

Recruitment shouldn’t be limited to job vacancies. There’s no way to predict what jobs will open up and when, so it’s more beneficial to cultivate relationships with other institutions (e.g., universities) that are training potential workers who will soon be searching for jobs themselves.

Building those relationships means new job-seekers will have a connection to your organization, which makes them more likely to apply.

Most important: Make it clear to all recruits, regardless of who they are or where they come from, that your hospital is committed to a safe, innovative and positive environment for everyone.

Culture is often a important consideration for job candidates, and you want to make sure you’re creating a place that makes each employee feel valued.

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