Healthcare News & Insights

Marketing your hospital to millennials in the digital age

As millennials get older and make their own decisions about health care, the industry must adapt to their needs. The most tech-savvy generation is looking for different things in a hospital or health system than previous generations. And to keep up, healthcare facilities have to cater to those desires. 

Stop communication breakdowns during care transitions

Transitioning a patient from your hospital to their home or another healthcare facility is often a complicated process. And figuring out how to best serve the patient, while avoiding readmissions, depends on good communication. 

Upgrade patient collections with telehealth technology

Getting patients to pay their bills in full is a never-ending challenge for most healthcare organizations. Patients can be hard to track down and don’t like shelling out money after they’ve already received the services they needed. 

Direct communication with patients improves quality of care

It’s easy to emphasize the clinical aspects of patient care, since that’s the main focus in most hospitals. But by spending so much time on physical health, communication with patients about their emotional well-being can often fall by the wayside. 

Top hospitals to work for – is yours on the list?

With so many hospitals for doctors and nurses to choose from, it can be difficult to recruit the staff you need to maintain a high quality of care. And with potential nursing and physician shortages on the horizon, that task will only get harder. 

Quiet down! Lower noise levels positively impact critical care patients

High noise levels might be good for a concert or baseball game, but they’re not conducive to a healing hospital environment. The constant humming and droning of machines, the chatter of nurses and family members, and even the soap operas on patient TVs can all impact patients’ recovery. 

How to retain baby boomer nurses during a nurse shortage

Much of the focus during the country’s nursing shortage has been on recruiting millennials and new graduates. But those recruitment efforts are only half the battle. Retaining baby boomer nurses who already have the skills and experience you want at your hospital should be a priority. In this guest post, Brian Hudson, senior VP of a […] [MORE]

Most patients prioritize digital customer experience in hospitals: Next steps

Providing the best possible care is the ultimate goal of any hospital, and the digital customer experience is a key part of a patient’s visit. Patients are willing to go elsewhere if their needs aren’t being met, so it’s essential to prioritize technological innovation and improve convenience. 

Investing in housing, other social elements of health can decrease ED visits

Emergency department (ED) visits are often expensive and time-consuming for patients and hospitals alike, especially when those visits aren’t necessary. Often, those unnecessary visits come from patients who can’t afford regular medical care, including low-income or homeless people who may have unstable housing and other quality-of-life issues. 

New technology may decentralize your hospital’s care delivery

It seems like new technological advances are released every week, which makes keeping up a struggle. From basics like telehealth equipment and updated medical devices to major advancements like artificial intelligence, healthcare technology continues to change – and it’ll continue to impact your organization. 

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